"No matter how cynical you get," says Lily Tomlin,
"it's almost impossible to keep up."
The current Champion of Cynicism is the infamous biotechnology industry.
It's game is to fool with the very DNA of the world's food supply by putting
animal genes into tomatoes, pesticides into corn, etc.
They've done this without testing for its longterm impacts on our health
and environment, then rushed their products to market without informing
the public or even labeling these Frankenfoods.
So, naturally, consumers worldwide are in outraged rebellion, the stocks
of these companies are collapsing, and such corporate manipulators as Monsanto
are in disgrace. How does the biotech industry plan to salvage it's image?
By launching a multimillion-dollar PR campaign that exploits the illnesses
of impoverished, Third World children.
Their PR weapon is a new product named "Golden Rice," which has
been doctored in the labs of European biotech giant Syngenta to produce
extra beta-carotene, which the body can convert into vitamin A. Noting
that about 500,000 children go blind each year from Vitamin A deficiency,
suddenly the biotech firms saw a killer opportunity to hush their critics,
seize the moral high ground...and sell their tampered foodstuffs as "medicine."
So now we get tv ads with soft-focused shots of poor children and a heart-tugging
message that says we must support bio-engineered foods or Third World kids
will go blind.
But, wait - scientists are now pointing out that Golden Rice's humanitarian
pitch is a cynical corporate ruse. It turns out that a four year old would
have to eat at least 27 BOWLS of this rice every day to get their minimum
daily allowance of Vitamin A! Far better, cheaper, and less dangerous,
say the scientists, is simply to provide Vitamin A supplements to these
children.
This is Jim Hightower saying...Golden Rice is only golden for biotech profiteers..not
for the poor children its purveyors are exploiting.
Organic Consumers Association http://www.purefood.org |