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FTC Charges TV
Psychic 'Miss Cleo' With
Deceptive Practices

2-16-2

WASHINGTON - American authorities have charged television psychic "Miss Cleo" with deceptive advertising, billing and collection practices.
 
Consumers were harassed with 'repeated, unwanted and unavoidable telemarketing calls'Miss Cleo's ads appear on late night television in addition to print, Internet and direct mail advertising. She has millions of fans who call her psychic hotline looking for guidance about their problems.
 
The Federal Trade Commission says Miss Cleo and her various companies have misrepresented the cost of services in their advertising and during their "readings." The commission says the companies bill for services that were never purchased and collect the money in a deceptive way.
 
The FTC says Miss Cleo's company harassed consumers with "repeated, unwanted and unavoidable telemarketing calls that consumers cannot stop."
 
The agency also says the company responded to inquiries by consumers with "abusive, threatening and vulgar language."
 
"You don't need a crystal ball to know that the FTC will continue to stop unfair and deceptive trade practices," said J. Howard Beales, head of the commission's Bureau of Consumer Protection.
 
"When companies make a promise in an ad, they need to deliver."
 
According to the FTC, Miss Cleo's Psychic Readers Network:
 
* deceptively represent that a reading will be provided at no cost
 
* misrepresent the cost of the calls by claiming the customer's free minutes have not expired or that the customer has been awarded additional free time or that the customer will not be charged while on hold
 
* falsely claimed the customer was legally required to pay for services
 
* engaged in unfair practices by repeatedly calling customers, including those who had indicated they did not want to be called
 
The FTC is seeking a temporary restraining order to stop Miss Cleo from operating until the court rules on the complaints.
 
The commission is seeking to stop the psychic network from continuing with its practice and to freeze the company's assets in order to get some money back to consumers who have been victimized.
 
A ruling is expected within days.
 
Named in the FTC complaint are: ARS (Aura Communications), Circle of Light, Mind and Spirit, Psychic Readers Network Inc., Steven Feder and Peter Stolz.
 
Written by CBC News Online staff
 
http://cbc.ca


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