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Consumer Confidence Sours,
Sales Down Nationwide
By Ross Findley
7-30-2



NEW YORK (Reuters) - Stock market carnage and job anxiety soured American consumers' confidence in July, while chain store sales slipped during the latest week, reports said on Tuesday, raising concerns that consumer spending may cool and threaten the recovery.
 
"With consumers concerned about both their stock portfolios and employment prospects, spending will likely rise a little less rapidly," said Mark Vitner, senior economist at Wachovia Securities in Charlotte, North Carolina.
 
The Conference Board, a private research group, said its closely watched index of consumer attitudes fell nine points to 97.1 in July from 106.3 in June. That was its biggest fall since October, the lowest level since February, and was far below analysts' expectations for a drop to 101.9.
 
But analysts cautioned against an overreaction to the sudden plunge, saying it is common for confidence to falter in the early stages of a recovery. They also echoed recent testimony to Congress by Federal Reserve Chairman Alan Greenspan, who said that in any case, what matters is what consumers do, not what they say.
 
U.S. stock markets sold off sharply through July, sending the Standard & Poor's 500 index about 50 percent off its peak, weighing heavily on Americans' stock portfolios. But the Conference Board said its survey covered the period through July 22, before stocks saw their most explosive rally since the days after the October 1987 crash.
 
Still, the data signaled that even as the economy is recovering from last year's slump, Americans are having difficulty finding jobs -- the single most important factor governing confidence.
 
In a press conference emphasizing the economy's strengths, White House spokesman Ari Fleischer called the fall in confidence "worrisome."
 
Indeed, in the absence of major growth in business expenditures, consumer spending -- which makes up two-thirds of the economy -- has been a mainstay of the economy through the brief recession in 2001 and in the still-halting recovery.
 
Confidence is still well above a 7-1/2-year low hit last November and is far off lows seen during the 1990-91 recession, the report had cautionary words: "While the current reading is not alarming by historical standards, a continued slide could very well jeopardize the economic recovery."
 
Stocks extended earlier losses after the report was released but pared their losses in late afternoon trading. Interest-rate sensitive U.S. Treasury securities rose, responding in part to the renewed equity weakness but fell by late in the session.
 
JOBS HARDER TO GET
 
Consumers' assessment of the labor market and the availability of jobs deteriorated further after hitting their most pessimistic level since 1996 in June. The percentage of consumers who said fewer jobs will be available over the next six months rose to 17.1 percent in July from 14.3 percent.
 
Consumers saying jobs were "hard to get" rose to 24.0 percent in July, up from 23.2 percent, its highest level since 1996. This component of the survey is highly correlated with the unemployment rate, currently at 5.9 percent, and economists said that signaled joblessness could rise further.
 
The government will report on payrolls and unemployment for July on Friday. Economists polled by Reuters last week forecast 69,000 new jobs were created during the month and that the jobless rate probably remained unchanged.
 
Hinting at a potential pullback in spending, the Present Situation Index, which measures Americans' views of the economy right now and their own finances, fell to 99.2 in July from 104.9 in June. The Consumer Expectations Index, a gauge of the six-month outlook, fell to 95.7 in July from 107.2.
 
"The continued decline in the Present Situation Index suggests that consumers would tend to curb their spending in the absence of offsetting initiatives," said Lynn Franco, director of the Conference Board's Consumer Research Center.
 
One such initiative is big price discounting. Zero interest rate financing offered by automakers this month is expected to generate a robust tally of car sales, perhaps as high as the months following the Sept. 11 attacks when similar offers abounded and confidence was also in the dumps.
 
The confidence data coincided with a joint report from the Bank of Tokyo-Mitsubishi and UBS Warburg that said sales at the nation's chain stores slipped 0.4 percent in the week ending July 27, reversing last week gain. A separate report from Instinet Research showed a 0.4 percent drop in sales during the first three retail weeks of July.
 
Anecdotal reports this week from discount retailers have supported the view that sales have slowed. Wal-Mart Stores, the nation's biggest retailer, said on Monday this month's sales would be at the lower end of expectations.
 
http://www.reuters.com/news_article.jhtml?type=businessnews&StoryID=1270797





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