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- LONDON - What's the latest
scientific shortcut to sex? The pheromone face tissue.
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- Kiotech, a London biotechnology firm, has launched a
brand of moist tissues soaked in the scent of 50 human pheromones - the
sweat molecules responsible for sex appeal.
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- Kiotech claims the Xcite! facial tissues make people
appear more attractive to the opposite sex within a three-foot radius for
up to 12 hours.
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- George Dodd, a biochemist and "smell scientist,"
developed the tissues after 30 years of pheromone research.
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- "Our studies in nightclubs show that this pheromone
combination dabbed across the wrist and neck makes people appear more confident,"
Dodd said. "Users were described as 'friendlier, warmer and more inviting'
with a more attractive smile."
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- The tissues also could make a person more influential
in business meetings, he said. For people in their 50s and 60s, they could
also save relationships.
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- "The Viagra pill gets the machinery working but
does nothing to get you interested," he said. "Pheromones actually
increase sexual attraction."
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- The wipes will be sold in his and hers versions in Britain
for $1.50 each. They'll be marketed to teenagers in clothes shops and sold
from machines in pubs and clubs.
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- Dodd said the wipes worked best on white heterosexuals,
the focus of most pheromone research.
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- Nick Neave, a biological psychologist at Northumbria
University in England, said the effect may be limited: "Pheromones
come from clean sweat. Once the wipes have mingled with the sweat produced
on a dance floor, they might be as unappealing as stale body odor."
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