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Lost That Luvin' Feeling
By Kathy McCabe
The Herald Sun - Australia
11-12-3


Love isn't in the air or all you need in the modern pop song: most contemporary songwriters ignore the classic subject.
 
The use of love is at an all-time low since it peppered most of The Beatles' hits.
 
Lyrics about sex and selfishness are more popular, both on the charts and the airwaves.
 
If you want to sing about relationships, croon about hurt and pain and you'll have a hit -- just like Delta Goodrem with Not Me, Not I and Lost Without You.
 
American researchers examined the lyrical content of the 100 best-selling songs since 1958, and found a threefold drop in women singing love lyrics.
 
The average number of love words per line in lyrics performed by female artists has dropped from 0.74 to 0.19 since 1958.
 
Male singers, meanwhile, increased their use of sex words sevenfold.
 
Only three singles on this week's ARIA top 50 feature the word love in their titles.
 
The University of Colorado study points the finger at the sexual revolution, greater affluence, and a rise in teenage pregnancy and single parenthood for pop's lost innocence.
 
The rise of rap and hip hop songs, the lyrics of which are more self-centred or violent, also reflect a cultural shift from the traditional love song.
 
"Over time, the expression of love may have changed as the culture has become more individualistic," the report states.
 
"The results of these processes have been later age at marriage and partial economic dependence by young people on the parents, sometimes until 30.
 
"Early women artists may have been expressing a theme of finding a mate at a young age, but recently both men and women have been starting careers and families later, and artists of both genders have become more circumspect."
 
Festival Mushroom Publishing creative director Gary Seeger believes most young music fans identify the use of sex in lyrics with love.
 
"I think kids think it means the same thing rather than a physical expression -- the use of the word sex or sexy is just a replacement for love," he said. "But modern writers like Nick Cave and more recently, Amiel, are still writing popular love songs.
 
"And with Hollywood embracing romance again, you will see a return of the big Celine Dion-style love theme."
 
Sony Publishing creative director Simon Moor, who deals directly with songwriters, said composers were also finding new ways to write about love.
 
"Quality songwriters will tailor their use of words or metaphors to what suits the market they are writing for," he said.
 
"Those songwriters who are writing for a young female pop act will still be creating a tune about love.
 
"They just don't reference the word love as much; they are more clever about getting that message across."
 
© Herald and Weekly Times
 
http://www.heraldsun.news.com.au/common/story_page/0,5478,7842022%255E2902,00.html
 

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