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Retailers Come Up
Short In Homestretch

By Emily Kaiser
12-22-3

CHICAGO (Reuters) - U.S. retailers likely came up short in the biggest shopping weekend of the year, as Wal-Mart Stores Inc. (WMT.N: Quote, Profile, Research) said a last-minute pick-up in holiday sales was not enough to make up for a sluggish start to December.
 
Analysts on Monday said they saw little reason to change their assessment of the holiday shopping season, which has not delivered on expectations for a strong rebound from last year's disappointing performance.
 
Target Corp. (TGT.N: Quote, Profile, Research) , the second-largest U.S. discount chain, will give its weekly update after the U.S. stock market closes on Monday, which should give investors a broader indication of retail sales trends.
 
Analysts said anecdotal reports suggested weekend sales were good, but not great, across the sector. The Saturday before Christmas is usually the busiest shopping day of the year for retailers.
 
Retailers finally got a snowstorm-free weekend after back-to-back weekend white-outs in parts of the U.S. Northeast, but the U.S. Department of Homeland Security raised its color-coded terror alert level to orange on Sunday, its second-highest level, warning of a high risk of attack.
 
That may have kept some shoppers away from major malls.
 
Chains were banking on a strong weekend to salvage the season, and rolled out another round of steep discounts in hopes of luring last-minute shoppers.
 
Wall Street had hoped that an improving job market and strengthening consumer sentiment would drive increased spending, but so far only the luxury retailers have seen a dramatic improvement in demand, analysts said.
 
"It's probably not going to be as good as we earlier expected, but certainly a lot better than last year," said James Luke, portfolio manager with BB&T Asset Management whose holdings include Wal-Mart shares.
 
"I'm wondering how much effect this 'orange alert' will have on the final couple of days," he said.
 
Wal-Mart, the world's biggest company and a barometer of U.S. consumer spending, said it still expects December sales at its U.S. stores open at least a year to reach only the lower end of its forecast for 3 percent to 5 percent gain.
 
"Although we are not up to our original plan, progress was made over the recent weekend," Wal-Mart said on a recorded message. The retailer said it would provide a post-Christmas update on Friday instead of next Monday as usual.
 
For the second week in a row, Wal-Mart said fewer people shopped at its stores, although they spent more on average. The best-selling categories last week included pharmacy, electronics, toys, girls' clothing, outerwear and pet supplies. © Reuters 2003. All Rights Reserved.
 
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