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Excursionizing And Verbifying
My Daughter's Verbing Was Merely Progressing
The Queen's English In The Same Manner Companies
Transition To A New Paradigm

By Wayne Drury
The Globe and Mail
2-22-4



"Bagel me, please."
 
My daughter wasn't asking someone to perform an extreme chiropractic procedure with those words. She was simply asking me to pass her a bagel, in emulation of Homer Simpson's, "Beer me."
 
Beyond that, her request signalled the movement of verbing from boardrooms and cartoons into the public domain.
 
And my kitchen.
 
Before we finished breakfasting, she had been toastered, plated, knifed and cream-cheesed.
 
Her verbifying didn't red flag me at the time. It was largely funning around, gaming the language. But then it hit me. Here she was, havocing the Queen's English, right in the presence of a professional writer.
 
For 30 some years, I have earned my living by togethering words into sentences, and verbifying is nothing new to me.
 
But was this mere verbification, or a signal that the language is systematically being verbicided?
 
In my professional life, my alarm bells have gone off when I've seen the corporate and bureaucratic worlds jargonize our language. There is something unseemly about such a dangerously cavalier attitude to our daily discourse.
 
When I was still a rookie writer, I remember being lectured by a veteran to avoid sentences such as: "How are the cuts to welfare impacting low-income families?"
 
"Impact is a noun, it is not a verb," she hectored me.
 
Well, guess what? Three decades later, impact is a verb. I lifted the above example directly from my Canadian Oxford, albeit with this disclaimer: "Although some people object to these uses of impact, they are well established in both spoken and written English and are perfectly acceptable."
 
But I tangentize. Our English language has evolutionized since Chaucer's time. And my daughter's verbing was merely progressing the language in the same manner that companies talk of growing their business or ramping up production to transition to a new paradigm. Actually, companies rarely talk any more -- they dialogue with customers.
 
And workers don't work any more, they task. Sometimes they multi-task, especially after the company has computerized. In some cases, companies don't even have a staff any more because the workload has been outsourced.
 
And in the networked part of the world, who among us hasn't googled?
 
As the business world continues trending toward verbification, it is dragging other parts of the world along with it. At my daughter's high school graduation, students received awards for keyboarding, a skill which has apparently obsoleted typing.
 
My concern about this trend softened as I recalled an example from my own childhood, when I would triumphantly move a checker into our opponent's end of the board to proclaim: "King me!"
 
But just as I was starting to believe that this trend might be harmless, my local newspaper blindsided me with this example "He cheapshotted me," and my television revealed that Ashton Kutcher had punked (or Punk'd) another unwitting celebrity.
 
Do these verbifications cross the line, or simply move the line?
 
My investigation revealed a rich history of verbicize. Finalize, theorize and prioritize -- deemed suspect more than a century ago -- have made the cut without causing us more than minor discomfort in the 21st century. Few of us would, however, would lament the loss of excursionize, pulpitize or sororize.
 
Likewise, the world may be a better place without sultanize, sensize, dissocialize or soberize from an 1873 list of questionable verbs. We are still awaiting the verdict on some more recent verbifications: laymanize, impossibilize, disasterize, explitize, incentize and prominentize, and even Colorado-ize, which apparently means to get ready to go backpacking in the mountains.
 
Turns out that the -ize suffix has been noun-ized and adjective-ized for almost as long as English has been written down. In fact, had he known what his proclamation was going to unleash, Henry V might never have championed our written language in 1417 when he abruptly switched his official correspondence from French to English.
 
We have to expect some glitching in the 600-year history of a language. And we have to realize that bureaucracies and businesses continue to lexicate new words routinely. So I will continue to bagel my daughter and learn to accept that verbifying will never be effectively verbotenized.
 
- Wayne Drury lives in Winnipeg.
 
© 2004 Bell Globemedia Publishing Inc. All Rights Reserved.
 
http://www.globeandmail.com/servlet/ArticleNews/TPStory/LAC/20040220/FACTS20/

 

 

 



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