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Fledgling Baghdad Talk
Show Electrifies Listeners

By Orly Halpern
The Globe and Mail
8-7-4
 
BAGHDAD -- Iraq's most famous radio talk-show hosts says that under the Hussein regime, whenever he dared speak about corruption he would be taken out of his studio in the middle of his program and beaten.
 
"Sometimes I accused some ministers and ministries of corruption and bribery," recalls Majed Salim, the 42-year-old bass-toned host. His former boss, Saddam Hussein's son, Uday, was one of the most feared people in the country.
 
"Uday's security would come, shave my head, beat my legs and I would go back into the studio and continue my program."
 
Now he's the host of a phone-in show where callers openly complain about the government and the difficulties of their lives.
 
Welcome to Radio Dijla, the first and only independent talk-show radio station in the Middle East, where everyone from taxi drivers to senior citizens to government officials tune in closely to hear the heart of the people.
 
For 2-1/2 hours every morning, Mr. Salim hosts his favourite program, Service Hours. Usually a couple of government officials are invited to the studio where they attempt to solve the problems of the callers.
 
Electricity and Water Ministry officials are the most unfortunate studio visitors. With power plants still not running at full capacity since the war, Iraqis suffer in unbearably high temperatures as fans shut off with the faltering electricity for hours every day and water pumps stop working.
 
While Baghdad residents get electricity in spurts of three hours on, three hours off, an old woman from one neighbourhood called in to say she had much less: "I have no electricity. You are cutting it too much."
 
Two Electricity Ministry officials jotted down her address. "We'll fix it and give you four-two," one of them promised.
 
The three-month-old station receives about 18,000 calls a day, only a small portion of which the staff can answer.
 
Callers can speak freely about any subject, restricted only from incitement to violence and swearing. "It has happened a few times," said Mr. Salim, who is also the director of programming. "We had to cut someone from the line."
 
Programming is a peppy combination of Arabic pop music and open discussions about social, religious and sports issues. But, Mr. Salim points out, "95 per cent of our programs are based on the talk of the caller."
 
He hopes to use the show as a tool to help Iraqi society progress. "Like when I talk about divorce and polygamy ..... I will try to discuss whether it's right or wrong."
 
Radio Dijla (or Radio Tigris) leaped on to Baghdad's airwaves four months ago from a house in a quiet neighbourhood in the capital.
 
The station is privately owned by Ahmad al-Rikabi, a 34-year-old journalist who spent five years working for European radio stations.
 
After the war ended 15 months ago, he helped the coalition set up U.S.-backed radio and television stations known as the Iraqi Media Network.
 
But with all the broadcast networks backed either by the United States or by a political party or religious group, Mr. al-Rikabi was not satisfied. He left IMN, determined to start an independent station with no political or religious affiliation. He contacted Mr. Salim, a popular broadcaster since 1995.
 
Mr. Salim had been sitting on his couch jobless since the war. He had turned down offers to work for affiliated stations; working at an independent station had been a dream. When Mr. al-Rikabi approached him, he jumped at the offer.
 
With an initial $300,000 (U.S.) grant from Sweden, the station began broadcasting out of a house in west Baghdad. Now it operates on revenues from advertisements.
 
But success was not easy, particularly because most of the staff had no idea what "talk radio" meant.
 
"I found it very difficult to explain to the staff what is talk radio," Mr. al-Rikabi told a radio conference in Birmingham, England, recently. "I had to bring them into my room and switch on the computer to surf the Net" and have them listen to BBC talk-radio shows. "I said, this is how talk radio sounds."
 
To test its own popularity, "we pretended we had to close for lack of funds," said Mr. al-Rikabi, adding that more than 500 listeners offered donations to keep the station running.
 
While the United States pours money into media networks in Iraq and the Arab world in an attempt to spread democratic values, Radio Dijla is doing it independently ó and successfully.
 
The U.S.-backed broadcasters are not popular among Iraqis because they are perceived as disseminating propaganda. Yet the privately owned independent radio is a hit because it embodies freedom of speech.
 
Latif Subhi, one of the station's legions of loyal fans, says Radio Dijla has no competition. The 50-year-old taxi driver is impressed by its programs about unemployment, for example, and the down-to-earth advice. "They tell the youth to go to work, not just stay at home. Go to the police, the army ó even sell cigarettes in the street," he said.
 
"I always listen to Radio Dijla," he added, "because they speak about our problems and the real situation in Baghdad."
 
© Copyright 2004 Bell Globemedia Publishing Inc. All Rights Reserved.
 
http://www.theglobeandmail.com/servlet/story/
RTGAM.20040806.wiraqr6/BNStory/International/


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