- TRENTON, NJ (AP) - Animal
rights activists are disgusted by a new candy from Kraft Foods Inc.that's
shaped like critters run over by cars - complete with tire treads.
-
- The fruity-flavored Trolli Road Kill Gummi Candy in shapes
of partly flattened snakes, chickens and squirrels fosters cruelty toward
animals, according to the New Jersey Society for the Prevention of Cruelty
to Animals.
-
- "It sends the wrong message to children, that it's
OK to harm animals. And that's the wrong message,
- especially from a so-called wholesome corporation like
Kraft," said society spokesman Matthew Stanton.
-
- The society is considering petition drives, boycotts
and letter-writing campaigns to get the candy pulled from the market, Stanton
said.
-
- After receiving a complaint from the NJSPCA Wednesday,
Kraft officials pulled an animated advertisement from Trolli's Web site
that featured car headlights and animals. No other decisions on changes
have been made, said Kraft spokesman Larry Baumann.
-
- "If you look across the Gummi category we certainly
have many products that are offbeat, and that's what we were doing in this
case," Baumann said. "We didn't mean to offend anyone."
|