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The Mad Cow Tap Dance
By Dick Allgire
2-20-8
 
First, let me disclose that I am a vegan and have not willingly ingested any part of a dead cow for 18 years. So, I'm biased. There you have it. We vegans have strong views and must be careful not to proselytize. It offends people. This is doubly important for me because I'm a "health" (disease symptom treatment) reporter for a local TV news operation. I have to be quite cautious about how I report food and nutrition issues. Yet I was taught that a reporter should ask pertinent questions and present as many sides of a story as possible without taking sides or imposing personal views. (This is not a news story, so I may violate that rule in this article.)
 
Today, I was tasked to do a report on the recall of 225,000 pounds of beef from the Hawaii school lunch program. Since I don't eat meat I was very careful about how I reported this. The thrust of the story was more logistical than logical. Who is going to pay to round up all this recalled beef? How will they do it? How will it be disposed of? Who is going to pay for it? These are interesting but not particularly controversial questions.
 
The questions I really wanted to ask:
 
Why really did the USDA recall 143 million pounds of beef? Were they just worried about e-coli? Has anyone gotten e-coli from this "tainted" beef? A good deal of it has already been consumed. If the cows were "sick" then what might pose a danger to schoolchildren who ate their remains?
 
Is this really about Mad Cow Disease? This question was not seriously considered in the newsroom where I work.
 
The recall was prompted by video showing downer cows being abused by slaughterhouse workers. Some have suggested that because the cows couldn't walk into the slaughterhouse and fell to the ground they might have gotten some feces on them. Dirty cows. Was it just a matter of hygiene? Or perhaps were the cow carcasses recalled because someone had been cruel to them? Some earlier stories seemed to imply that the largest beef recall in history had something to do with punishing slaughterhouses that were cruel to sick animals. This doesn't make sense to me.
 
Or, did the real reason have anything to do with- Oops! Do we dare utter the words? Mad Cow Disease. I did not raise these questions and did not use the term "Mad Cow Disease" in my story. We would not dare imply that our children might have been fed beef tainted with prions that cause bovine spongiform encephalopathy. This term is not mentioned.
 
In my story I originally used the term "downer" cow and this word in my script was actually changed. I was told viewers might be confused by the term "downer". So we called them sick cows. I was also advised not to use video of actual cows being abused. We have video of nice neat hamburger patties, so let's show that instead. No need to disturb the viewers with video of live cows being abused. Certainly not at dinnertime.
 
So the story presented was this- what an inconvenience! All this free meat has to be loaded up and destroyed. What will that cost? How will it be replaced?
 
Don't worry. Mad Cow Disease is very rare. They've only found three cases of infected cattle in the US since 2003. They test for it, don't they? Sure, they test for it a lot. 32 million cows are slaughtered and consumed each year in the US and they take the time and effort to test more than 2-thousand of them. Those spot checks are more than enough. Our food is safe as can be. They're on top of it. Don't ask too many questions.
 
 
 
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