- Plano, TX Frito-Lay North America, a division of
PepsiCo, today announced a new partnership with TerraCycle, an upcycling
company that will take used packaging from Frito-Lay snack products and
turn them into affordable, quality goods. Through this joint program,
consumers and local community groups can earn money by collecting the used
packaging, and at the same time redirect packaging from landfills.
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- Over the past few years, the company's packaging initiatives
have made some significant strides. This includes reducing the amount of
plastic in packaging by 10% and over the last five years eliminating 12
million pounds of materials used to make the snack bags. This month, the
company announced that in 2010 its SunChips brand will be introducing a
fully compostable bag made from plant-based renewable material. Marking
the company's latest effort, Frito-Lay will be the first snack food company
to fund the collection and upcycling of its used packaging.
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- "Consumers interact everyday with our company and
our brands through packaging," said Gannon Jones, vice president,
portfolio marketing, Frito-Lay North America. "The TerraCycle program
builds on our existing efforts to minimize the impact of packaging, while
also engaging and rewarding our consumers for being part of the solution."
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- The company is asking consumers to form Chip Bag Brigades;
for every bag a brigade collects and sends to TerraCycle, Frito-Lay will
donate two cents to their charity of choice. Initially, there will be
1,000 collection sites and more are expected to be added during the year.
The goal of the program is to engage at least 150,000 people and divert
more than 5 million bags from landfills. Consumers can learn more about
forming Chip Bag Brigades at www.fritolay.com/terracycle .
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- The packaging from all the company's popular brands,
such as Lay's potato chips, Doritos and Tostitos tortilla chips and Cheetos
cheese flavored snacks, will be used to make quality, affordable products
such as purses, pencil cases and tote bags, which will be available at
major retailers like Wal-Mart by late 2009.
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- This packaging innovation is in line with the commitment
by PepsiCo, Frito-Lay's parent, to reduce the company's impact on the environment
through water, energy and packaging initiatives.
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- About TerraCycle
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- In 2001, Tom Szaky, a Princeton University Freshman,
founded TerraCycle in hopes of building an eco-capitalist company built
on waste. After winning countless business plan contests, Tom dropped out
of Princeton to pursue his dream of founding the world's most environmentally
friendly company. Seven years later, TerraCycle's eco-friendly products
have received a myriad of social and environmental accolades and are sold
at major retailers like The Home Depot, Target, Wal-Mart and Whole Foods
Markets. TerraCycle's business plan and products made from waste received
a Zerofootprint Seal of Approval, won The Home Depot'sEnvironmental Stewardship
Award twice and recently won the 2007 Social Venture Network Innovation
Award. Please visit www.terracycle.net to learn more.
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- Buy TerraCycle products online! Visit: www.shopONLYgreen.com
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