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- NEW YORK - The activist group People for the Ethical Treatment
of Animals, blocked from posting billboards in U.S. cattle country claiming
a link between male impotence and eating meat, said Monday its plans have
not stalled and it will make its point in public bathrooms.
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- "PETA's plans to erect billboards
promoting vegetarianism have gone limp throughout cattle country where
advertising companies have found the message too racy to run,'' the Norfolk,
Virginia-based activist group said in a statement.
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- People for the Ethical Treatment of Animals
is known for its dramatic animal-rights protests. The group said it planned
to buy space in bar and restaurant bathrooms and post the ads inside the
stalls.
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- "Many men care more about their
manhood than their health. We're appealing to them on their terms ... hitting
below the belt as it were,'' Bruce Friedrich, PETA's vegetarian campaign
coordinator, told Reuters.
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- Friedrich said the group plans to post
the ads by the end of June. He said PETA also has rented a "mobile
billboard'' to be transported by truck in Texas in the Dallas and Ft. Worth
area. In addition, PETA hopes to place the ads in certain magazines and
newspapers, he said.
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- PETA said it tried to place the ads on
billboards in cattle-raising states, but advertising companies refused
to lease the group space.
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- "The thrust behind PETA's provocative
new campaign is research showing that fat and cholesterol in meat and other
animal products clog up the arteries going to all organs, not just the
heart,'' the group claimed in a statement.
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- "So while Viagra has caused a stir
in America's bedrooms, vegetarians have had a secret weapon in their kitchens
all along: tofu and veggies.''
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