SIGHTINGS


 
TV Portrays Public Officials
As Evil Or Stupid...Or Both -
New Study
By John Lang
Scripps Howard News Service
www.nandotimes.com
5-5-99
 
The politicians are corrupt. Bureaucrats are incompetent. Sheriffs are dimwits. Mail carriers are boobs. School principals are mean. Judges are dishonest. And the government is hiding evil forces.
 
This is America - on television.
 
How government and public servants are portrayed on network entertainment shows came under scrutiny Tuesday in a study funded by the Ford Foundation and the Council for Excellence in Government.
 
It is not a pretty sight.
 
"In the world of 1990s prime-time television, the mayor is clueless or corrupt, the postal carrier is storing your mail in a locker, and a secret government agency is plotting to kill off citizens with biological weapons," says Patricia McGinnis, president of the council.
 
She warned, "The viewing public is buying into these negative stereotypes."
 
A Yankelovich poll made public along with the study finds that more than half of television audiences - and two-thirds of those between 18 and 34 - believe government and its workers are accurately portrayed on TV sitcoms and dramas.
 
The study, conducted by the Center for Media and Public Affairs, analyzed 1,234 episodes of network programs over the past 44 years that portrayed 2,664 characters as public sector employees. Among the conclusions:
 
* Public officials committed crimes more than twice as often as characters in other occupations.
 
* Seventy percent of shows dealing with government services showed them performing poorly.
 
* Not a single episode made the point that public officials serve the public interest.
 
* Public officials replaced businessmen as television's least likable.
 
The study determined that before 1975 three out of every four episodes reaffirmed the integrity of the legal or political system. Since then, three out of five episodes have portrayed the system as corrupt.
 
Before the 1990s, law enforcers were portrayed negatively in only one out of five shows. Now they're in negative roles half the time. And so are teachers.
 
Today, when government institutions are shown on TV as serving the public, it is usually because mavericks or whistleblowers fight the system to make it work.
 
"Prime-time entertainment today gives public service little notice and less respect," said Robert Lichter, president of the center that conducted the study. "The core institutions of government - the political system and those who work within it - are treated badly."
 
As an example, the study cites an episode last year of "The X-Files," in which FBI agent Fox Mulder discovers a secret government conspiracy to implant a deadly bio-toxin in order to test its effects on the general populace.
 
When a shadowy higher-up tells him, "Our government is not in the business of killing innocent civilians," Mulder replies hotly, "The (heck) they aren't."
 
Elected officials had the worst image of any characters on television during the entire time period studied with 51 percent portrayed as bad guys. That was the only group in which a majority were shown negatively.
 
"By the 1980s, the good-guy politician had virtually disappeared from the screen," the report says.
 
It notes that two of the most negative portrayals of politicians came from executive producer Linda Bloodworth Thomason, a prominent friend of President Clinton.
 
In "Hearts Afire," Sen. Strobe Smithers was "a doddering and possible senile conservative Southern senator" who was having an affair with his secretary. In "Women of the House," Suzanne Sugarbaker was a former beauty queen who took over the House seat of her fifth husband and was portrayed as "a shallow, stupid, vain and materialistic bimbo."
 
The ABC sitcom "Spin City" was cited for showing the fictional mayor of New York City as a "scatterbrained bungler" who practices silly facial expressions in a mirror prior to a TV interview.
 
The study says television sometimes presents holding office as a punishment in itself. It notes that in one episode of "Picket Fences" a robber was sentenced to take the job of mayor as a form of community service to atone for crimes. No respectable citizen wanted the job.
 
"Civil servants were frequently portrayed as robotic paper shufflers or abrasive malcontents who were too lazy, apathetic or self-absorbed to serve the public. The Postal Service has fared especially badly," says the study. Two examples: the blowhard Cliff on "Cheers" and the unsavory Newman of "Seinfeld."
 
Yet there is one occupation that television shows consistently have admired, more than doctors, teachers, lawyers, judges, federal agents or local police. Topping the good guy list with a 63 percent positive rating - private eyes.
 
John Lang is a reporter for Scripps Howard News Service.






SIGHTINGS HOMEPAGE