-
- Persuasion and Brainwashing
Techniques Being Used On The Public Today
-
- Reformatted for WWW display and distribution
by Dynamic Living Media Summary Of Contents
-
-
- Introduction
-
- The Birth of Conversion: Brainwashing in Christian Revivalism
in 1735. The Three Brain Phases: The Pavlovian Explanation
-
- How Revivalist Preachers Work
-
- The "Voice Roll" Technique The Build-up Process.:
Inducing Altered States Assured Continuation: Fleecing the Flock Bonding
by Fear and Suggestion Testimony: Creating Community Spirit Miracles The
Grey Area of Legitimacy A Game in Which the Rules Keep Changing
-
-
- Six Conversion Techniques
-
- Isolation Intimidation, Deprivation and Indoctrination.
The "Sell It By Zealot" Technique. Wearing Down Resistance Increasing
Tension Introducing Uncertainty About Identity Jargon Lack of Humor: No
Release, No Resistance
-
-
- Not Always a Bad Thing
-
- Cults: A Captive Course in Stockholm Syndrome The Only
Hope of Immunity The US Marines as a Brainwashing Cult
-
-
- Steps in the Decognition Process
-
- Alertness reduction Programmed Confusion Thought Stopping
-
-
- Thought-Stopping Techniques
-
- Marching Meditation Chanting
-
-
- True believers and mass movements.
-
- Persuasion techniques: "Yes Set" Embedded Commands
The Power of NLP Interspersal Technique Practical Examples Shock and Confusion
-
-
- Subliminal Programming
-
- Does Subliminal Programming Work? Mass Misuse of Subliminal
Programming Vibrato Extra-low Frequency Vibrations (ELFs) The Neurophone
Technological Tools for Mass Manipulation In Closing...
-
-
- Introduction
-
- I'm Dick Sutphen and this tape is a studio-recorded,
expanded version of a talk I delivered at the World Congress of Professional
Hypnotists Convention in Las Vegas, Nevada. Although the tape carries a
copyright to protect it from unlawful duplication for sale by other companies,
in this case, I invite individuals to make copies and give them to friends
or anyone in a position to communicate this information.
-
- Although I've been interviewed about the subject on many
local and regional radio and TV talk shows, large-scale mass communication
appears to be blocked, since it could result in suspicion or investigation
of the very media presenting it or the sponsors that support the media.
Some government agencies do not want this information generally known.
Nor do the Born-Again Christian movement, cults, and many human-potential
trainings.
-
- Everything I will relate only exposes the surface of
the problem. I don't know how the misuse of these techniques can be stopped.
I don't think it is possible to legislate against that which often cannot
be detected; and if those who legislate are using these techniques, there
is little hope of affecting laws to govern usage. I do know that the first
step to initiate change is to generate interest. In this case, that will
probably only result from an underground effort.
-
- In talking about this subject, I am talking about my
own business. I know it, and I know how effective it can be. I produce
hypnosis and subliminal tapes and, in some of my seminars, I use conversion
tactics to assist participants to become independent and self-sufficient.
But, anytime I use these techniques, I point out that I am using them,
and those attending have a choice to participate or not. They also know
what the desired result of participation will be.
-
- So, to begin, I want to state the most basic of all facts
about brainwashing: In the entire history of man, no one has ever been
brainwashed and realized, or believed, that he had been brainwashed. Those
who have been brainwashed will usually passionately defend their manipulators,
claiming they have simply been "shown the light" ...or have been
transformed in miraculous ways.
-
-
- The Birth of Conversion: Brainwashing in Christian Revivalism
in 1735.
-
- Conversion is a "nice" word for brainwashing...and
any study of brainwashing has to begin with a study of Christian revivalism
in eighteenth century America. Apparently, Jonathan Edwards accidentally
discovered the techniques during a religious crusade in 1735 in Northampton,
Massachusetts. By inducing guilt and acute apprehension and by increasing
the tension, the "sinners" attending his revival meetings would
break down and completely submit. Technically, what Edwards was doing was
creating conditions that wipe the brain slate clean so that the mind accepts
new programming. The problem was that the new input was negative. He would
tell them, "You're a sinner! You're destined for hell!"
-
- As a result, one person committed suicide and another
attempted suicide. And the neighbors of the suicidal converts related that
they, too, were affected so deeply that, although they had found "eternal
salvation," they were obsessed with a diabolical temptation to end
their own lives.
-
- Once a preacher, cult leader, manipulator or authority
figure creates the brain phase to wipe the brain-slate clean, his subjects
are wide open. New input, in the form of suggestion, can be substituted
for their previous ideas. Because Edwards didn't turn his message positive
until the end of the revival, many accepted the negative suggestions and
acted, or desired to act, upon them.
-
- Charles J. Finney was another Christian revivalist who
used the same techniques four years later in mass religious conversions
in New York. The techniques are still being used today by Christian revivalists,
cults, human-potential trainings, some business rallies, and the United
States Armed services...to name just a few.
-
- Let me point out here that I don't think most revivalist
preachers realize or know they are using brainwashing techniques. Edwards
simply stumbled upon a technique that really worked, and others copied
it and have continued to copy it for over two hundred years. And the more
sophisticated our knowledge and technology become, the more effective the
conversion. I feel strongly that this is one of the major reasons for the
increasing rise in Christian fundamentalism, especially the televised variety,
while most of the orthodox religions are declining.
-
-
- The Three Brain Phases: The Pavlovian Explanation
-
- The Christians may have been the first to successfully
formulate brainwashing, but we have to look to Pavlov, the Russian scientist,
for a technical explanation. In the early 1900s, his work with animals
opened the door to further investigations with humans. After the revolution
in Russia, Lenin was quick to see the potential of applying Pavlov's research
to his own ends.
-
- Three distinct and progressive states of transmarginal
inhibition were identified by Pavlov. The first is the equivalent phase,
in which the brain gives the same response to both strong and weak stimuli.
The second is the paradoxical phase, in which the brain responds more actively
to weak stimuli than to strong. And the third is the ultra-paradoxical
phase, in which conditioned responses and behavior patterns turn from positive
to negative or from negative to positive.
-
- With the progression through each phase, the degree of
conversion becomes more effective and complete. The way to achieve conversion
are many and varied, but the usual first step in religious or political
brainwashing is to work on the emotions of an individual or group until
they reach an abnormal level of anger, fear, exitement, or nervous tension.
-
- The progressive result of this mental condition is to
impair judgement and increase suggestibility. The more this condition can
be maintained or intensified, the more it compounds. Once catharsis, or
the first brain phase, is reached, the complete mental takeover becomes
easier. Existing mental programming can be replaced with new patterns of
thinking and behavior.
-
- Other often-used physiological weapons to modify normal
brain functions are fasting, radical or high sugar diets, physical discomforts,
regulation of breathing, mantra chanting in meditation, the disclosure
of awesome mysteries, special lighting and sound effects, programmed response
to incense, or intoxicating drugs.
-
- The same results can be obtained in contemporary psychiatric
treatment by electric shock treatments and even by purposely lowering a
person's blood sugar level with insulin injections.
-
- Before I talk about exactly how some of the techniques
are applied, I want to point out that hypnosis and conversion tactics are
two distinctly different things--and that conversion techniques are far
more powerful. However, the two are often mixed...with powerful results.
-
-
- How Revivalist Preachers Work
-
- If you'd like to see a revivalist preacher at work, there
are probably several in your city. Go to the church or tent early and sit
in the rear, about three-quarters of the way back. Most likely repetitive
music will be played while the people come in for the service. A repetitive
beat, ideally ranging from 45 to 72 beats per minute (a rhythm close to
the beat of the human heart), is very hypnotic and can generate an eyes-open
altered state of consciousness in a very high percentage of people. And,
once you are in an alpha state, you are at least 25 times as suggestible
as you would be in full beta consciousness. The music is probably the same
for every service, or incorporates the same beat, and many of the people
will go into an altered state almost immediately upon entering the sanctuary.
Subconsciously, they recall their state of mind from previous services
and respond according to the post-hypnotic programming.
-
- Watch the people waiting for the service to begin. Many
will exhibit external signs of trance--body relaxation and slightly dilated
eyes. Often, they begin swaying back and forth with their hands in the
air while sitting in their chairs. Next, the assistant pastor will probably
come out. He usually speaks with a pretty good "voice roll."
-
-
- The "Voice Roll" Technique
-
- A "voice roll" is a patterned, paced style
used by hypnotists when inducing a trance. It is also used by many lawyers,
several of whom are highly trained hypnotists, when they desire to entrench
a point firmly in the minds of the jurors. A voice roll can sound as if
the speaker were talking to the beat of a metronome or it may sound as
though he were emphasizing every word in a monotonous, patterned style.
The words will usually be delivered at the rate of 45 to 60 beats per minute,
maximizing the hypnotic effect.
-
-
- The Build-up Process: Inducing Altered States
-
- Now the assistant pastor begins the "build-up"
process. He induces an altered state of consciousness and/or begins to
generate the excitement and the expectations of the audience. Next, a group
of young women in "sweet and pure" chiffon dresses might come
out to sing a song. Gospel songs are great for building excitement and
involvement. In the middle of the song, one of the girls might be "smitten
by the spirit" and fall down or react as if possessed by the Holy
Spirit. This very effectively increases the intensity in the room. At this
point, hypnosis and conversion tactics are being mixed. And the result
is the audience's attention span is now totally focused upon the communication
while the environment becomes more exciting or tense.
-
-
- Assured Continuation: Fleecing the Flock
-
- Right about this time, when an eyes-open mass-induced
alpha mental state has been achieved, they will usually pass the collection
plate or basket. In the background, a 45-beat-per-minute voice roll from
the assistant preacher might exhort, "Give to God...Give to God...Give
to God...." And the audience does give. God may not get the money,
but his already-wealthy representative will.
-
-
- Bonding by Fear and Suggestion
-
- Next, the fire-and-brimstone preacher will come out.
He induces fear and increases the tension by talking about "the devil,"
"going to hell," or the forthcoming Armegeddon.
-
- In the last such rally I attended, the preacher talked
about the blood that would soon be running out of every faucet in the land.
He was also obsessed with a "bloody axe of God," which everyone
had seen hanging above the pulpit the previous week. I have no doubt that
everyone saw it--the power of suggestion given to hundreds of people in
hypnosis assures that at least 10 to 25 percent would see whatever he suggested
they see.
-
-
- Testimony: Creating Community Spirit
-
- In most revivalist gatherings, "testifying"
or "witnessing" usually follows the fear-based sermon. People
from the audience come up on stage and relate their stories. "I was
crippled and now I can walk!" "I had arthritis and now it's gone!"
It is a psychological manipulation that works. After listening to numerous
case histories of miraculous healings, the average guy in the audience
with a minor problem is sure he can be healed. The room is charged with
fear, guilt, intense excitement, and expectations.
-
-
- Miracles
-
- Now those who want to be healed are frequently lined
up around the edge of the room, or they are told to come down to the front.
The preacher might touch them on the head firmly and scream, "Be healed!"
This releases the psychic energy and, for many, catharsis results. Catharsis
is a purging of repressed emotions. Individuals might cry, fall down or
even go into spasms. And if catharsis is effected, they stand a chance
of being healed. In catharsis (one of the three brain phases mentioned
earlier), the brain-slate is temporarily wiped clean and the new suggestion
is accepted.
-
- For some, the healing may be permanent. For many, it
will last four days to a week, which is, incidentally, how long a hypnotic
suggestion given to a somnambulistic subject will usually last. Even if
the healing doesn't last, if they come back every week, the power of suggestion
may continually override the problem...or sometimes, sadly, it can mask
a physical problem which could prove to be very detrimental to the individual
in the long run.
-
-
- The Grey Area of Legitimacy
-
- I'm not saying that legitimate healings do not take place.
They do. Maybe the individual was ready to let go of the negativity that
caused the problem in the first place; maybe it was the work of God. Yet
I contend that it can be explained with existing knowledge of brain/mind
function.
-
-
- A Game in Which the Rules Keep Changing
-
- The techniques and staging will vary from church to church.
Many use "speaking in tongues" to generate catharsis in some
while the spectacle creates intense excitement in the observers.
-
- The use of hypnotic techniques by religions is sophisticated,
and professionals are assuring that they become even more effective. A
man in Los Angeles is designing, building, and reworking a lot of churches
around the country. He tells ministers what they need and how to use it.
This man's track record indicates that the congregation and the monetary
income will double if the minister follows his instructions. He admits
that about 80 percent of his efforts are in the sound system and lighting.
-
- Powerful sound and the proper use of lighting are of
primary importance in inducing an altered state of consciousnes--I've been
using them for years in my own seminars. However, my participants are fully
aware of the process and what they can expect as a result of their participation.
-
-
- Six Conversion Techniques
-
- Cults and human-potential organizations are always looking
for new converts. To attain them, they must also create a brain-phase.
And they often need to do it within a short space of time--a weekend, or
maybe even a day. The following are the six primary techniques used to
generate the conversion.
-
-
- Isolation Intimidation, Deprivation and Indoctrination
-
- The meeting or training takes place in an area where
participants are cut off from the outside world. This may be any place:
a private home, a remote or rural setting, or even a hotel ballroom where
the participants are allowed only limited bathroom usage. In human-potential
trainings, the controllers will give a lengthy talk about the importance
of "keeping agreements" in life. The participants are told that
if they don't keep agreements, their life will never work. It's a good
idea to keep agreements, but the controllers are subverting a positive
human value for selfish purposes. The participants vow to themselves and
their trainer that they will keep their agreements. Anyone who does not
will be intimidated into agreement or forced to leave. The next step is
to agree to complete training, thus assuring a high percentage of conversions
for the organizations.
-
- They will usually have to agree not to take drugs, smoke,
and sometimes not to eat...or they are given such short meal breaks that
it creates tension. The real reason for the agreements is to alter internal
chemistry, which generates anxiety and hopefully causes at least a slight
malfunction of the nervous system, which in turn increases the conversion
potential.
-
-
- The "Sell It By Zealot" Technique.
-
- Before the gathering is complete, the agreements will
be used to ensure that the new converts go out and find new participants.
They are intimidated into agreeing to do so before they leave. Since the
importance of keeping agreements is so high on their priority list, the
converts will twist the arms of everyone they know, attempting to talk
them into attending a free introductory session offered at a future date
by the organization. The new converts are zealots. In fact, the inside
term for merchandising the largest and most successful human-potential
training is, "sell it by zealot!"
-
- At least a million people are graduates and a good percentage
have been left with a mental activation button that assures their future
loyalty and assistance if the guru figure or organization calls. Think
about the potential political implications of hundreds of thousands of
zealots programmed to campaign for their guru.
-
- Be wary of an organization of this type that offers follow-up
sessions after the seminar. Follow-up sessions might be weekly meetings
or inexpensive seminars given on a regular basis which the organization
will attempt to talk you into taking--or any regularly scheduled event
used to maintain control. As the early Christian revivalists found, long-term
control is dependent upon a good follow-up system.
-
-
- Wearing Down Resistance
-
- Alright. Now, let's look at the second tip-off that indicates
conversion tactics are being used. A schedule is maintained that causes
physical and mental fatigue. This is primarily accomplished by long hours
in which the participants are given no opportunity for relaxation or reflection.
-
-
- Increasing Tension
-
- The third tip-off: techniques used to increase the tension
in the room or environment.
-
-
- Introducing Uncertainty About Identity
-
- Number four: Uncertainty. I could spend hours relating
various techniques to increase tension and generate uncertainty. Basically,
the participants are concerned about being "put on the spot"
or encountered by the trainers, guilt feelings are played upon, participants
are tempted to verbally relate their innermost secrets to the other participants
or forced to take part in activities that emphasize removing their masks.
One of the most successful human-potential seminars forces the participants
to stand on a stage in front of the entire audience while being verbally
attacked by the trainers. A public opinion poll, conducted a few years
ago, showed that the number one most-fearful situation an individual could
encounter is to speak to an audience. It ranked above window washing outside
the 85th floor of an office building.
-
- So you can imagine the fear and tension this situation
generates within the participants. Many faint, but most cope with the stress
by mentally going away. They literally go into an alpha state, which automatically
makes them many times as suggestible as they normally are. And another
loop of the downward spiral into conversion is successfully effected.
-
-
- Jargon
-
- The fifth clue that conversion tactics are being used
is the introduction of jargon--new terms that have meaning only to the
"insiders" who participate. Vicious language is also frequently
used, purposely, to make participants uncomfortable.
-
-
- Lack of Humor: No Release, No Resistance
-
- The final tip-off is that there is no humor in the communications...at
least until the participants are converted. Then, merry-making and humor
are highly desirable as symbols of the new joy the participants have supposedly
"found."
-
-
- Not Always a Bad Thing
-
- I'm not saying that good does not result from participation
in such gatherings. It can and does. But I contend it is important for
people to know what has happened and to be aware that continual involvement
may not be in their best interest.
-
- Over the years, I've conducted professional seminars
to teach people to be hypnotists, trainers, and counselors. I've had many
of those who conduct trainings and rallies come to me and say, "I'm
here because I know that what I'm doing works, but I don't know why."
After showing them how and why, many have gotten out of the business or
have decided to approach it differently or in a much more loving and supportive
manner.
-
- Many of these trainers have become personal friends,
and it scares us all to have experienced the power of one person with a
microphone and a room full of people. Add a little charisma and you can
count on a high percentage of conversions. The sad truth is that a high
percentage of people want to give away their power--they are true "believers"!
-
-
- Cults: A Captive Course in Stockholm Syndrome
-
- Cult gatherings or human-potential trainings are an ideal
environment to observe first-hand what is technically called the "Stockholm
Syndrome." This is a situation in which those who are intimidated,
controlled, or made to suffer, begin to love, admire, and even sometimes
sexually desire their controllers or captors.
-
- But let me inject a word of warning here: If you think
you can attend such gatherings and not be affected, you are probably wrong.
A perfect example is the case of a woman who went to Haiti on a Guggenheim
Fellowship to study Haitian Voodoo. In her report, she related how the
music eventually induced uncontrollable bodily movement and an altered
state of consciousness. Although she understood the process and thought
herself above it, when she began to feel herself become vulnerable to the
music, she attempted to fight it and turned away. Anger or resistance almost
always assures conversion. A few moments later she was possessed by the
music and began dancing in a trance around the Voodoo meeting house. A
brain phase had been induced by the music and excitement, and she awoke
feeling reborn.
-
-
- The Only Hope of Immunity
-
- The only hope of attending such gatherings without being
affected is to be a Buddha and allow no positive or negative emotions to
surface. Few people are capable of such detachment.
-
-
- The US Marines as a Brainwashing Cult
-
- Before I go on, let's go back to the six tip-offs to
conversion. I want to mention the United States Government and military
boot camp. The Marine Corps talks about breaking men down before "rebuilding"
them as new men--as marines! Well, that is exactly what they do, the same
way a cult breaks its people down and rebuilds them as happy flower sellers
on your local street corner. Every one of the six conversion techniques
are used in boot camp. Considering the needs of the military, I'm not making
a judgement as to whether that is good or bad. IT IS A fact that the men
are effectively brainwashed. Those who won't submit must be discharged
or spend much of their time in the brig.
-
-
- Steps in the Decognition Process
-
- Once the initial conversion is effected, cults, armed
services, and similar groups cannot have cynicism among their members.
Members must respond to commands and do as they are told, otherwise they
are dangerous to the organizational control. This is normally accomplished
as a three-step Decognition Process.
-
-
- Alertness reduction
-
- Step One is alertness reduction: The controllers cause
the nervous system to malfunction, making it difficult to distinguish between
fantasy and reality. This can be accomplished in several ways. poor diet
is one; watch out for Brownies and Koolaid. The sugar throws the nervous
system off. More subtle is the "spiritual diet" used by many
cults. They eat only vegetables and fruits; without the grounding of grains,
nuts, seeds, dairy products, fish or meat, an individual becomes mentally
"spacey." Inadequate sleep is another primary way to reduce alertness,
especially when combined with long hours of work or intense physical activity.
Also, being bombarded with intense and unique experiences achieves the
same result.
-
-
- Programmed Confusion
-
- Step Two is programmed confusion: You are mentally assaulted
while your alertness is being reduced as in Step One. This is accomplished
with a deluge of new information, lectures, discussion groups, encounters
or one-to-one processing, which usually amounts to the controller bombarding
the individual with questions. During this phase of decognition, reality
and illusion often merge and perverted logic is likely to be accepted.
-
-
- Thought Stopping
-
- Step Three is thought stopping: Techniques are used to
cause the mind to go "flat." These are altered-state-of-consciousness
techniques that initially induce calmness by giving the mind something
simple to deal with and focusing awareness. The continued use brings on
a feeling of elation and eventually hallucination. The result is the reduction
of thought and eventually, if used long enough, the cessation of all thought
and withdrawal from everyone and everything except that which the controllers
direct. The takeover is then complete. It is important to be aware that
when members or participants are instructed to use "thought-stopping"
techniques, they are told that they will benefit by so doing: they will
become "better soldiers" or "find enlightenment."
-
-
- Thought-Stopping Techniques
-
-
- Marching
-
- There are three primary techniques used for thought stopping.
The first is marching: the thump, thump, thump beat literally generates
self-hypnosis and thus great susceptibility to suggestion.
-
- Meditation
-
- The second thought stopping technique is meditation.
If you spend an hour to an hour and a half a day in meditation, after a
few weeks, there is a great probability that you will not return to full
beta consciousness. You will remain in a fixed state of alpha for as long
as you continue to meditate. I'm not saying this is bad--if you do it yourself.
It may be very beneficial. But it is a fact that you are causing your mind
to go flat. I've worked with meditators on an EEG machine and the results
are conclusive: the more you meditate, the flatter your mind becomes until,
eventually and especially if used to excess or in combination with decognition,
all thought ceases. Some spiritual groups see this as nirvana--which is
bullshit. It is simply a predictable physiological result. And if heaven
on earth is non-thinking and non-involvement, I really question why we
are here.
-
- Chanting
-
- The third thought-stopping technique is chanting, and
often chanting in meditation. "Speaking in tongues" could also
be included in this category.
-
- All three-stopping techniques produce an altered state
of consciousness. This may be very good if you are controlling the process,
for you also control the input. I personally use at least one self-hypnosis
programming session every day and I know how beneficial it is for me. But
you need to know if you use these techniques to the degree of remaining
continually in alpha that, although you'll be very mellow, you'll also
be more suggestible.
-
-
- True Believers and Mass Movements
-
- Before ending this section on conversion, I want to talk
about the people who are most susceptible to it and about Mass Movements.
I am convinced that at least a third of the population is what Eric Hoffer
calls "true believers." They are joiners and followers...people
who want to give away their power. They look for answers, meaning, and
enlightenment outside themselves.
-
- Hoffer, who wrote "The True Believer", a classic
on mass movements, says, "true believers are not intent on bolstering
and advancing a cherished self, but are those craving to be rid of unwanted
self. They are followers, not because of a desire for self-advancement,
but because it can satisfy their passion for self-renunciation!" Hoffer
also says that true believers "are eternally incomplete and eternally
insecure"!
-
- I know this from my own experience. In my years of communicating
concepts and conducting trainings, I have run into them again and again.
All I can do is attempt to show them that the only thing to seek is the
True Self within. Their personal answers are to be found there and there
alone. I communicate that the basics of spirituality are self-responsibility
and self-actualization. But most of the true believers just tell me that
I'm not spiritual and go looking for someone who will give them the dogma
and structure they desire.
-
- Never underestimate the potential danger of these people.
They can easily be molded into fanatics who will gladly work and die for
their holy cause. It is a substitute for their lost faith in themselves
and offers them as a substitute for individual hope. The Moral Majority
is made up of true believers. All cults are composed of true believers.
You'll find them in politics, churches, businesses, and social cause groups.
They are the fanatics in these organizations.
-
- Mass Movements will usually have a charismatic leader.
The followers want to convert others to their way of living or impose a
new way of life--if necessary, by legislating laws forcing others to their
view, as evidenced by the activities of the Moral Majority. This means
enforcement by guns or punishment, for that is the bottomline in law enforcement.
-
- A common hatred, enemy, or devil is essential to the
success of a mass movement. The Born-Again Christians have Satan himself,
but that isn't enough--they've added the occult, the New Age thinkers and,
lately, all those who oppose their integration of church and politics,
as evidenced in their political reelection campaigns against those who
oppose their views. In revolutions, the devil is usually the ruling power
or aristocracy. Some human-potential movements are far too clever to ask
their graduates to join anything, thus labeling themselves as a cult--but,
if you look closely, you'll find that their devil is anyone and everyone
who hasn't taken their training.
-
- There are mass movements without devils but they seldom
attain major status. The True Believers are mentally unbalanced or insecure
people, or those without hope or friends. People don't look for allies
when they love, but they do when they hate or become obsessed with a cause.
And those who desire a new life and a new order feel the old ways must
be eliminated before the new order can be built.
-
-
- Persuasion Techniques
-
- Persuasion isn't technically brainwashing but it is the
manipulation of the human mind by another individual, without the manipulated
party being aware what caused his opinion shift. I only have time to very
basically introduce you to a few of the thousands of techniques in use
today, but the basis of persuasion is always to access your right brain.
The left half of your brain is analytical and rational. The right side
is creative and imaginative. That is overly simplified but it makes my
point. So, the idea is to distract the left brain and keep it busy. Ideally,
the persuader generates an eyes-open altered state of consciousness, causing
you to shift from beta awareness into alpha; this can be measured on an
EEG machine.
-
-
- "Yes Set"
-
- First, let me give you an example of distracting the
left brain. Politicians use these powerful techniques all the time; lawyers
use many variations which, I've been told, they call "tightening the
noose."
-
- Assume for a moment that you are watching a politician
give a speech. First, he might generate what is called a "yes set."
These are statements that will cause listeners to agree; they might even
unknowingly nod their heads in agreement. Next come the truisms. These
are usually facts that could be debated but, once the politician has his
audience agreeing, the odds are in the politician's favor that the audience
won't stop to think for themselves, thus continuing to agree. Last comes
the suggestion. This is what the politician wants you to do and, since
you have been agreeing all along, you could be persuaded to accept the
suggestion. Now, if you'll listen closely to my political speech, you'll
find that the first three are the "yes set," the next three are
truisms and the last is the suggestion.
-
- "Ladies and gentlemen: are you angry about high
food prices? Are you tired of astronomical gas prices? Are you sick of
out-of-control inflation? Well, you know the Other Party allowed 18 percent
inflation last year; you know crime has increased 50 percent nationwide
in the last 12 months, and you know your paycheck hardly covers your expenses
any more. Well, the answer to resolving these problems is to elect me,
John Jones, to the U.S. Senate."
-
-
- Embedded Commands
-
- And I think you've heard all that before. But you might
also watch for what are called embedded commands. As an example: On key
words, the speaker would make a gesture with his left hand, which research
has shown is more apt to access your right brain. Today's media-oriented
politicians and spellbinders are often carefully trained by a whole new
breed of specialist who are using every trick in the book--both old and
new--to manipulate you into accepting their candidate.
-
-
- The Power of NLP
-
- The concepts and techniques of Neuro-Linguistics are
so heavily protected that I found out the hard way that to even talk about
them publicly or in print results in threatened legal action. Yet Neuro-Linguistic
training is readily available to anyone willing to devote the time and
pay the price. It is some of the most subtle and powerful manipulation
I have yet been exposed to. A good friend who recently attended a two-week
seminar on Neuro-Linguistics found that many of those she talked to during
the breaks were government people.
-
-
- Interspersal Technique
-
- Another technique that I'm just learning about is unbelievably
slippery; it is called an interspersal technique and the idea is to say
one thing with words but plant a subconscious impression of something else
in the minds of the listeners and/or watchers.
-
-
- Practical Examples
-
- Let me give you an example: Assume you are watching a
television commentator make the following statement: Senator Johnson is
assisting local authorities to clear up the stupid mistakes of companies
contributing to the nuclear waste problems." It sounds like a statement
of fact, but, if the speaker emphasizes the right word, and especially
if he makes the proper hand gestures on the key words, you could be left
with the subconscious impression that Senator Johnson is stupid. That was
the subliminal goal of the statement and the speaker cannot be called to
account for anything.
-
- Persuasion techniques are also frequently used on a much
smaller scale with just as much effectiveness. The insurance salesman knows
his pitch is likely to be much more effective if he can get you to visualize
something in your mind. This is right-brain communication. For instance,
he might pause in his conversation, look slowly around your livingroom
and say, "Can you just imagine this beautiful home burning to the
ground?" Of course you can! It is one of your unconscious fears and,
when he forces you to visualize it, you are more likely to be manipulated
into signing his insurance policy.
-
-
- Shock and Confusion
-
- The Hare Krishnas, operating in every airport, use what
I call shock and confusion techniques to distract the left brain and communicate
directly with the right brain. While waiting for a plane, I once watched
one operate for over an hour. He had a technique of almost jumping in front
of someone. Initially, his voice was loud then dropped as he made his pitch
to take a book and contribute money to the cause. Usually, when people
are shocked, they immediately withdraw. In this case they were shocked
by the strange appearance, sudden materialization and loud voice of the
Hare Krishna devotee. In other words, the people went into an alpha state
for security because they didn't want to confront the reality before them.
-
- In alpha, they were highly suggestible so they responded
to the suggestion of taking the book; the moment they took the book, they
felt guilty and responded to the second suggestion: give money. We are
all conditioned that if someone gives us something, we have to give them
something in return--in that case, it was money. While watching this hustler,
I was close enough to notice that many of the people he stopped exhibited
an outward sign of alpha--their eyes were actually dilated.
-
-
- Subliminal Programming
-
- Subliminals are hidden suggestions that only your subconscious
perceives. They can be audio, hidden behind music, or visual, airbrushed
into a picture, flashed on a screen so fast that you don't consciously
see them, or cleverly incorporated into a picture or design.
-
- Most audio subliminal reprogramming tapes offer verbal
suggestions recorded at a low volume. I question the efficacy of this technique--if
subliminals are not perceptible, they cannot be effective, and subliminals
recorded below the audible threshold are therefore useless. The oldest
audio subliminal technique uses a voice that follows the volume of the
music so subliminals are impossible to detect without a parametric equalizer.
But this technique is patented and, when I wanted to develop my own line
of subliminal audiocassettes, negotiations with the patent holder proved
to be unsatisfactory.
-
- My attorney obtained copies of the patents which I gave
to some talented Hollywood sound engineers, asking them to create a new
technique. They found a way to psycho-acoustically modify and synthesize
the suggestions so that they are projected in the same chord and frequency
as the music, thus giving them the effect of being part of the music. But
we found that in using this technique, there is no way to reduce various
frequencies to detect the subliminals. In other words, although the suggestions
are being heard by the subconscious mind, they cannot be monitored with
even the most sophisticated equipment.
-
- If we were able to come up with this technique as easily
as we did, I can only imagine how sophisticated the technology has become,
with unlimited government or advertising funding. And I shudder to think
about the propaganda and commercial manipulation that we are exposed to
on a daily basis. There is simply no way to know what is behind the music
you hear. It may even be possible to hide a second voice behind the voice
to which you are listening.
-
- The series by Wilson Bryan Key, Ph.D., on subliminals
in advertising and political campaigns well documents the misuse in many
areas, especially printed advertising in newspapers, magazines, and posters.
-
- The big question about subliminals is: do they work?
And I guarantee you they do. Not only from the response of those who have
used my tapes, but from the results of such programs as the subliminals
behind the music in department stores. Supposedly, the only message is
instructions to not steal: one East Coast department store chain reported
a 37 percent reduction in thefts in the first nine months of testing.
-
- A 1984 article in the technical newsletter, "Brain-Mind
Bulletin," states that as much as 99 percent of our cognitive activity
may be "non-conscious," according to the director of the Laboratory
for Cognitive Psychophysiology at the University of Illinois. The lengthy
report ends with the statement, "these findings support the use of
subliminal approaches such as taped suggestions for weight loss and the
therapeutic use of hypnosis and Neuro-Linguistic Programming."
-
-
- Mass Misuse of Subliminal Programming
-
- I could relate many stories that support subliminal programming,
but I'd rather use my time to make you aware of even more subtle uses of
such programming.
-
- I have personally experienced sitting in a Los Angeles
auditorium with over ten thousand people who were gathered to listen to
a current charismatic figure. Twenty minutes after entering the auditorium,
I became aware that I was going in and out of an altered state. Those accompanying
me experienced the same thing. Since it is our business, we were aware
of what was happening, but those around us were not. By careful observation,
what appeared to be spontaneous demonstrations were, in fact, artful manipulations.
The only way I could figure that the eyes-open trance had been induced
was that a 6- to 7-cycle-per-second vibration was being piped into the
room behind the air conditioner sound. That particular vibration generates
alpha, which would render the audience highly susceptible. Ten to 25 percent
of the population is capable of a somnambulistic level of altered states
of consciousness; for these people, the suggestions of the speaker, if
non-threatening, could potentially be accepted as "commands."
-
-
- Vibrato
-
- This leads to the mention of vibrato. Vibrato is the
tremulous effect imparted in some vocal or instrumental music, and the
cyle-per-second range causes people to go into an altered state of consciousness.
At one period of English history, singers whose voices contained pronounced
vibrato were not allowed to perform publicly because listeners would go
into an altered state and have fantasies, often sexual in nature.
-
- People who attend opera or enjoy listening to singers
like Mario Lanza are familiar with this altered state induced by the performers.
-
-
- Extra-low Frequency Vibrations (ELFs)
-
- Now, let's carry this awareness a little farther. There
are also inaudible ELFs (extra-low frequency waves). These are electromagnetic
in nature. One of the primary uses of ELFs is to communicate with our submarines.
Dr. Andrija Puharich, a highly respected researcher, in an attempt to warn
U.S. officials about Russian use of ELFs, set up an experiment. Volunteers
were wired so their brain waves could be measured on an EEG. They were
sealed in a metal room that could not be penetrated by a normal signal.
-
- Puharich then beamed ELF waves at the volunteers. ELFs
go right through the earth and, of course, right through metal walls. Those
inside couldn't know if the signal was or was not being sent. And Puharich
watched the reactions on the technical equipment: 30 percent of those inside
the room were taken over by the ELF signal in six to ten seconds.
-
- When I say "taken over," I mean that their
behavior followed the changes anticipated at very precise frequencies.
Waves below 6 cycles per second caused the subjects to become very emotionally
upset, and even disrupted bodily functions. At 8.2 cycles, they felt very
high...an elevated feeling, as though they had been in masterful meditation,
learned over a period of years. Eleven to 11.3 cycles induced waves of
depressed agitation leading to riotous behavior.
-
-
- The Neurophone
-
- Dr. Patrick Flanagan is a personal friend of mine. In
the early 1960s, as a teenager, Pat was listed as one of the top scientists
in the world by "Life" magazine. Among his many inventions was
a device he called the Neurophone--an electronic instrument that can successfully
programm suggestions directly through contact with the skin. When he attempted
to patent the device, the government demanded that he prove it worked.
When he did, the National Security Agency confiscated the neurophone. It
took Pat two years of legal battle to get his invention back.
-
- In using the device, you don't hear or see a thing; it
is applied to the skin, which Pat claims is the source of special senses.
The skin contains more sensors for heat, touch, pain, vibration, and electrical
fields than any other part of the human anatomy.
-
- In one of his recent tests, Pat conducted two identical
seminars for a military audience--one seminar one night and one the next
night, because the size of the room was not large enough to accommodate
all of them at one time. When the first group proved to be very cool and
unwilling to respond, Patrick spent the next day making a special tape
to play at the second seminar. The tape instructed the audience to be extremely
warm and responsive and for their hands to become "tingly." The
tape was played through the neurophone, which was connected to a wire he
placed along the ceiling of the room. There were no speakers, so no sound
could be heard, yet the message was successfully transmitted from that
wire directly into the brains of the audience. They were warm and receptive,
their hands tingled and they responded, according to programming, in other
ways that I cannot mention here.
-
-
- Technological Tools for Mass Manipulation
-
- The more we find out about how human beings work through
today's highly advanced technological research, the more we learn to control
human beings. And what probably scares me the most is that the medium for
takeover is already in place. The television set in your livingroom and
bedroom is doing a lot more than just entertaining you.
-
- Before I continue, let me point out something else about
an altered state of consciousness. When you go into an altered state, you
transfer into right brain, which results in the internal release of the
body's own opiates: enkephalins and Beta-endorphins, chemically almost
identical to opium. In other words, it feels good...and you want to come
back for more.
-
- Recent tests by researcher Herbert Krugman showed that,
while viewers were watching TV, right-brain activity outnumbered left-brain
activity by a ratio of two to one. Put more simply, the viewers were in
an altered state...in trance more often than not. They were getting their
Beta-endorphin "fix."
-
- To measure attention spans, psychophysiologist Thomas
Mulholland of the Veterans Hospital in Bedford, Massachusetts, attached
young viewers to an EEG machine that was wired to shut the TV set off whenever
the children's brains produced a majority of alpha waves. Although the
children were told to concentrate, only a few could keep the set on for
more than 30 seconds!
-
- Most viewers are already hypnotized. To deepen the trance
is easy. One simple way is to place a blank, black frame every 32 frames
in the film that is being projected. This creates a 45-beat-per-minute
pulsation perceived only by the subconscious mind--the ideal pace to generate
deep hypnosis.
-
- The commercials or suggestions presented following this
alpha-inducing broadcast are much more likely to be accepted by the viewer.
The high percentage of the viewing audience that has somnambulistic-depth
ability could very well accept the suggestions as commands--as long as
those commands did not ask the viewer to do something contrary to his morals,
religion, or self-preservation.
-
- The medium for takeover is here. By the age of 16, children
have spent 10,000 to 15,000 hours watching television--that is more time
than they spend n school! In the average home, the TV set is on for six
hours and 44 minutes per day--an increase of nine minutes from last year
and three times the average rate of increase during the 1970s.
-
- It obviously isn't getting better...we are rapidly moving
into an alpha-level world--very possibly the Orwellian world of "1984"--placid,
glassy-eyed, and responding obediently to instructions.
-
- A research project by Jacob Jacoby, a Purdue University
psychologist, found that of 2,700 people tested, 90 percent misunderstood
even such simple viewing fare as commercials and "Barnaby Jones."
Only minutes after watching, the typical viewer missed 23 to 36 percent
of the questions about what he or she had seen. Of course they did--they
were going in and out of trance! If you go into a deep trance, you must
be instructed to remember--otherwise you automatically forget.
-
-
- In Closing...
-
- I have just touched the tip of the iceberg. When you
start to combine subliminal messages behind the music, subliminal visuals
projected on the screen, hypnotically produced visual effects, sustained
musical beats at a trance-inducing pace . . . you have extremely effective
brainwashing. Every hour that you spend watching the TV set you become
more conditioned. And, in case you thought there was a law against any
of these things, guess again. There isn't! There are a lot of powerful
people who obviously prefer things exactly the way they are. Maybe they
have plans for...?
-
-
- (c) Dick Sutphen
-
-
- Modified for WWW distribution May 27/95 by Dynamic Living
Media May be freely copied and reproduced complete with all graphics. Neither
the editor nor the publisher know the current whereabouts of Dick Sutphen.
Please conduct searches for the author through the usual channels.
|